CharlotteAI
Case Studies

Gaming Industry




Meet Charlotte

The first stage after deploying Charlotte AI is discovery. We drive down the Cost per Result until we find the sweet spot or reach our CPR goal. Once the sweet spot is acquired we increase velocity to drive the results and get the maximum ROI for the campaign.



End Result

The end result of Charlotte’s new Ad Campaign was drastically cheaper registrations. When compared to 2,000 registrations from their campaign without Charlotte we were able to acquire new clients up to 6 times cheaper. For 2,000 registrations they paid $1,920. We got 2,000 for just $320 with Charlotte's optimization.


Pharmaceutical Industry




Enter Charlotte

After Charlotte’s discovery phase we were able to reduce the client acquisition price by over 3x. We started with a CPR of $31.07 and ended the campaign with a cost of $8.02. With a sweet spot of 429 clients acquired for only $10.82.



End Result

The end result of Charlotte’s new Ad Campaign was over 1.1 million dollars generated in revenue. Charlotte drove client acquisition costs so low that we were able to spend $50k and make $1.1 million for the client.


Ecommerce




Enter Charlotte

Charlotte started with a CPR of $90 and ended the campaign with a cost of $1.75. With several sweet spots: 82 units at $2.47 and 35 units at $1.75.



End Result

The end result of Charlotte’s new Ad Campaign was $116,657 dollars generated in revenue. Charlotte drove client acquisition costs so low that we were able to spend $16k and make $116k for the client.


Ecommerce




Enter Charlotte

Charlotte started with a CPR of over $68 and ended with a CPR of around $0.80. With 4 sweet spots: 72 at $12.00, 91 at $9.90, 11 at $1.45 and 14 at $0.84.



End Result

The end result of Charlotte’s new Ad Campaign was reducing the cost per 10 conversions from $349.60 down to just $8.44 on our last 10 conversions.


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